Sam Benedict (left) and Phil Noble (right) of Sage Mountain Beef at the Hillcrest, San Diego Farmers Market.Phil and Juany Noble own and operate Sage Mountain Farm in Hemet and Aquanga, California. They have partnered with Sam and Rose Benedict (Sam is a local business consultant who researches climate change) to form Sage Mountain Beef.

Together they own a small herd of Guernsey, Angus, and Holstein cattle. The animals are fed on a movable feast of grass and post-harvest crops (what Phil calls a "polyface approach").

No animals are ever given artificial growth hormones or stimulants and are guaranteed to be free of antibiotics. They guarantee their ruminant livestock are 100% green-fed and pasture raised their entire lives, with no consumption of grain, by-product supplements, or ever setting a hoof within a confinement feedlot.